I'm currently re-playing the God of War video game series. Its one of my favorite series and part of what I like about it is that it re-brands the Greek myths. You're playing a character who fights all the Greek Monsters and challenges the Titans and the Gods and runs into the other heroes of Greek Mythology. You're experiencing the Greek myths through the lens of Pop Culture.
You see this replicated in pop culture a fair amount. Whether its Marvel comics with their exploration of Thor and Norse Mythology or various video games that explore different mythologies from a modem perspective, there is a re-branding of myths that occurs. And there is also the infusion of new contemporary myths, such as what we find with Batman.
It serves as a way of introducing people to cultures and mythologies they may not have encountered otherwise. And sometimes it inspires research and study to find out more. Purists will argue that a game such as God of War is inaccurate because it reinterprets myths and inserts a character that was never part of the mythos. There is truth to that statement, but that's why it's a rebranding of mythology as opposed to the actual myth.
The re-branding of mythology is good because it shows us how timeless the myths are and how we can't leave them behind. We retell them, we reshow them and maybe we change them a bit, but nonetheless we are influenced by them and the power they have in our lives. They live on in us, not only in the reading of the original myths, but the reinterpretations of them that are created in contemporary culture.