A little while back Mike asked a question about one of my posts, specifically whether or not I thought spirits could spawn new spirits and whether those new spirits would evolve. It was an interesting question, but I didn't really have an answer for him. It wasn't something I'd really thought of. Recently Justin emailed me about the idea of working with the spirits of the founders of a business and that prompted me to think about my other business. When I started that business in 2008, it went through several changes as I figured out what services I was offering and who my target clientele were.
Eventually I settled on a business model and up until December of 2011 I stuck with that business model/entity. Then I decided to change my business once again. I changed not only the services I offered but also the logo of the business. In a sense, the old spirit of the business (in my original logo and services) birthed a new spirit (with a new logo and services) before moving on. I think of my businesses as entities in their own right. I need to feed them through my business activities and I treat them as entities in how I think of them and interact with them. So when Mike asked his question and Justin emailed me, I thought I might contact my business as an entity through the old logo and the new logo to see if there was any difference. And I found there was a difference. The old logo allowed me to access an entity that was in the process of fading away. It was no longer being fed by my activities and it knew its time was at an end, while my work with the new logo connected me to a business entity that was in the process of growing as I continued to work on it.
I didn't change the name of my business. I changed the services and the logo to reflect the direction I felt the business was moving in. It occurs to me that what I really saw was simply one version of the business being replaced by another version. It could be any of those things, but since that question was asked its something I've thought about and experimented with a bit. And it shows the value of asking a question like that...I never thought about it until it was asked and yet its leading me down some interesting paths.